I've seen bits and pieces of this campaign for MiH Jeans circulating the web as of late, but I didn't know where it was from until a few days ago. If these are just the behind-the-scenes images, I cannot wait to see the actual Spring Summer 2012 lookbook. Even if this was shot in London (and is a british brand), it does have that Frenchy je ne sais quoi about it... that and the model, Beegee has the prettiest hairs. I love how she's rocking the middle part.