If you read any fashion blogs, you've probably heard about Alexa Chung's second collection for Madewell (if not, you know about it now!) Last minute, I heard that Alexa Chung herself was going to be at the SF Madewell store Thursday night to celebrate the launch of her new collection. Alexa Chung! Herself! In San Francisco of all places! I deem that to be enough said, no?
I'm not a crazy Alexa Chung fan girl (although she is pretty cute), but I still was a little curious to see what the turnout would be like. So I abandoned my regular Thursday night rituals (consisting of being in my PJ's by 7pm and watching home improvement shows) and went with Kathleen to check it out. As you can imagine, the event drew quite a gaggle of well-dressed nerds and hipsters. Here's the night in pictures...
Totally worth going to, except now I want EVERYTHING from the collection! (it's even better looking in real life) I've especially got my eyes on this red dress...
PS. You can read more about Alexa Chung and her collection for Madewell on
refinery29.
